These guidelines describe the visual and verbal elements that represent HOSE & RUBBER SUPPLY’s corporate identity. This includes our name, logo and other elements such as colors and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect HOSE & RUBBER SUPPLY’s brand, including the logo, name, colors and identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of HOSE & RUBBER SUPPLY’s name and marks.
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.
Please do use reverse logos for a darker background and give plenty of space around the logo.
Please don’t alter the logo in any way.
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected ROBOTO, which is clean, easy to read, and professional for HOSE & RUBBER SUPPLY’s communications for web and print as the primary corporate typefaces.
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
HOSE & RUBBER SUPPLY has THREE primary colors: PANTONE 1807C, Grey, and Super Black. These colors have become a recognizable identifier for the company.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
CMYK: 25 | 91 | 76 | 18
RGB: 167 | 51 | 57
CMYK: 26 | 20 | 20 | 0
RGB: 188 | 190 | 192
CMYK: 70 | 67 | 64 | 74
RGB: 35 | 31 | 32